Forging the Future with Arrow Exploration
Arrow Exploration is a junior oil and gas company engaged in the acquisition, exploration and development of oil and gas properties in Colombia and in Western Canada
OIL & GAS
Arrow Exploration: Market One Hits The Target
Our Results
39.52
M
SHARES TRADED
450
K+
IMPRESSIONS
1.6
K+
FOLLOWERS
3.9
M
TARGETED VIEWS
The Problem
Key question: How can Market One design personalized marketing strategies and messaging that resonate with the specific mining investment climate and the distinct developmental stages of three individual companies?
SOCIAL MEDIA
Challenge:
Create awareness about the company and reach new investors and shareholders; spark conversation and interest on a near-constant basis.
Solution:
Utilize specially tailored graphics; shareable and easily consumable posts to highlight Arrow’s strengths and tangibly demonstrate the extent of the company’s values, social and economic contributions.
VIDEO
Challenge:
Reaching investors outside of the digital media landscape and leveraging broadcast TV to reach millions of viewers.
Solution:
We leveraged two of our Market One video services which included a 15 Second Commercial video and an Investor Update video. These pieces were aired and brought in over 3.9 million viewers across Canada.
EDITORIAL
Challenge:
Using trusted financial publications to spread Arrow Exploration’s message to a diverse capital-markets-focused audience.
Solution:
Market One published a content piece across Canada’s largest media platforms, including Financial Post and Kitco, the world’s largest base metals news site to discuss the company’s expansion of operations in Colombia.
