OIL & GAS

Market One Hits the Target for Arrow Exploration

Forging the Future with Arrow Exploration
Arrow Exploration is a junior oil and gas company engaged in the acquisition, exploration and development of oil and gas properties in Colombia and in Western Canada

Our Results
39.52
SHARE TRADED
450
IMPRESSIONS
1.6
FOLLOWERS
3.9
TARGETEG VIEWS

The Problem

Key question: How can Market One design personalized marketing strategies and messaging that resonate with the specific mining investment climate and the distinct developmental stages of three individual companies?

SOCIAL MEDIA

Challenge:
Create awareness about the company and reach new investors and shareholders; spark conversation and interest on a near-constant basis.

Solution:
Utilize specially tailored graphics; shareable and easily consumable posts to highlight Arrow’s strengths and tangibly demonstrate the extent of the company’s values, social and economic contributions.

VIDEO

Challenge:
Reaching investors outside of the digital media landscape and leveraging broadcast TV to reach millions of viewers.

Solution:
We leveraged two of our Market One video services which included a 15 Second Commercial video and an Investor Update video. These pieces were aired and brought in over 3.9 million viewers across Canada.

EDITORIAL

Challenge:
Using trusted financial publications to spread Arrow Exploration’s message to a diverse capital-markets-focused audience.

Solution:
Market One published a content piece across Canada’s largest media platforms, including Financial Post and Kitco, the world’s largest base metals news site to discuss the company’s expansion of operations in Colombia.