Cannabis

Delta 9 Gains Traction Within the Prairie Provinces of Canada

The Problem

Key question:  Due to strict cannabis regulations how can Market One help the company reach its key goals?

SOCIAL MEDIA

Delta 9 Biotech

To combat the advertising restrictions on social media, M1 created a specialized strategy to create thought-provoking and highly engaging organic content, appealing to investors aged between 25–44.

This was done through visual content, including videos, and custom-made graphics that matched the company’s branding. The content was split between investor focused pieces, which included press release and product/company posts on social media, and consumer-focused pieces, which included informing consumers about the company’s sales, store information, and pop culture tie-ins.

RESULTS

10
TOTAL FOLLOWERS
500
brand lift

EDITORIAL

By utilizing our relationship with Bell Media and Postmedia, we created a sponsored content piece to drive awareness about Delta 9’s value proposition as a cannabis company from Manitoba. Our article placement on Financial Post, Calgary Herald, Vancouver Sun, and BNN Bloomberg received 100,000+ impressions and got investors talking.

RESULTS

100
investor impressions

VIDEO

We created specialized videos highlighting Delta 9’s CEO and the company’s various updates. In our Market One Minute, we interviewed John Arbuthnot about the company’s distinct qualities and how they are able to stand out in such an enticing industry.

RESULTS

8,657
views online (within 3 weeks of going live)
1
broadcast TV views