Key question: How does Market One aim to generate buzz and communicate the value proposition of unique tech companies in a simple and comprehensible manner, considering the common complexity of concepts in the technology industry?
Technology
HOW MARKET ONE TURNED TECH COMPLEXITY INTO A COMPELLING NARRATIVE THAT CAPTIVATED INVESTORS
The Challenge
SOCIAL MEDIA
Liquid Avatar
To highlight Liquid Avatar’s metaverse leadership, Market One utilized industry-specific posts for investor discovery. Introducing the hashtag “CEOInsights,” we showcased sector resilience amidst economic changes. Targeting tech enthusiasts, we engaged new investors and generated interest in major news and press releases.
RESULTS
39
TOTAL FOLLOWERS
4
web traffic increase
430
investor impressions
EDITORIAL
Hero Innovation Group
Market One published articles on major platforms like Financial Post and BNN Bloomberg with embedded links for further promotion. Highlighting Hero Financials’ unique features and benefits, we generated anticipation for its upcoming launch in Canada and the US. Additionally, we engaged a tech writer focused on younger audiences to craft relatable and understandable messaging.
RESULTS
7,554
TOTAL ARTICLE VIEWS
3
INVESTOR IMPRESSIONS
VIDEO
Avricore Health
Market One showcased the company’s groundbreaking achievements through two Investor Update videos, including its partnership with Shoppers Drug Mart. By distributing these videos on Market One’s and Avricore’s social media platforms and through paid ads, we achieved a significant increase in traffic and engagement.
RESULTS
50
INVESTOR IMPRESSIONS
