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Millennial Potash Case Study
From Post-PEA Milestones
From Post-PEA Milestones
to Market Momentum:
Video-First Marketing
Millennial Potash Corp. (TSXV: MLP | OTCQB: MLPNF | FSE: X0D) is a Canadian resource company advancing the Banio Potash Project in Gabon, a development-stage project positioned to serve global fertilizer markets.
Millennial Potash engaged Market One for marketing services on a 12-month contract.
Following completion of its Preliminary Economic Assessment (PEA), Millennial Potash entered a pivotal stage, with the Banio Potash Project poised for progress. Anticipating an accelerated news flow, the company engaged Market One to deliver a video-first investor awareness campaign, leveraging targeted distribution and high-credibility financial media to educate investors, showcase key milestones, and maintain visibility as the project advanced.
Millennial Potash engaged Market One for marketing services on a 12-month contract.
Following completion of its Preliminary Economic Assessment (PEA), Millennial Potash entered a pivotal stage, with the Banio Potash Project poised for progress. Anticipating an accelerated news flow, the company engaged Market One to deliver a video-first investor awareness campaign, leveraging targeted distribution and high-credibility financial media to educate investors, showcase key milestones, and maintain visibility as the project advanced.
The Challenge
- Activate post-PEA investor awareness: With the PEA complete, clear and timely investor education was critical as the company reached a key valuation inflection point.
- Simplify complex project information: Technical updates needed to be translated into concise, engaging formats that resource-focused investors could quickly understand.
- Cut through market noise: In a social-driven investment landscape, the company's content needed to quickly capture attention and communicate key messages to investor audiences.
The Strategy
- Video-led investor education: A multi-phase, video-first campaign was launched to simplify the Banio Potash story, post-PEA milestones, and key catalysts for investors.
- Centralized investor hub: A dedicated media centre consolidated all videos and updates, reinforcing the company's value proposition during active news flow.
- Credibility-driven reach: Placement on trusted platforms like BNN Bloomberg, supported by targeted amplification, facilitated in reaching Canadian and U.S. investors.
LANDING PAGE & RESEARCH REPORT
OBJECTIVE
As Millennial Potash entered a post-PEA phase defined by increasing news flow and growing investor interest, Market One launched a centralized investor media hub to anchor the company's evolving narrative in a single, authoritative destination.
STRATEGY
- Centralized investor hub: A custom landing page built to showcase project updates, experienced leadership, and government support through engaging videos and visuals.
- Seamless investor access: A shareable platform supported new investors by consolidating key project information for introductions, 1:1 meetings, and roadshows.
- Lead generation & research credibility: A research report consolidated key company details for investors to perform due diligence and converted interest into qualified leads.
VIDEO CAMPAIGN
OBJECTIVE
Market One deployed a multi-phase video-focused content strategy to deliver timely, accessible updates in formats investors can digest and actively engage with.
- Investor Update 1 – Foundation building: Launched early post-PEA to establish a clear technical and economic baseline, ensuring investors understood the project fundamentals before news flow accelerated.
- Investor Update 2 – Momentum and continuity: Released to keep investors updated with project progress, financing developments, and next steps, supporting confidence through consistent communication.
- Market One Minute – Scaled awareness: Timed once the story was established to expand North American reach and reinforce credibility through BNN Bloomberg.
STRATEGY
- Placement on trusted investment platform: published on BNN Bloomberg, the top-tier Canadian investment news site.
- Tagging to improve visibility within industry networks: Millennial Potash, key leadership, and stakeholders within the organization were tagged in the social media posts.
- Targeted digital amplification: Data-driven social media campaigns reached retail investors and institutional investors at major firms like RBC Capital Markets, BMO Capital Markets, and TD Securities.
Results
Investor Update 1
Jul 23, 2024
0K+
Total Online Video Views
0K+
Investor Impressions
Investor Update 2
Jan 14, 2025
0K+
Total Online Video Views
0K+
Investor Impressions
Market One Minute
Sep 10, 2025
0M+
Total Broadcast Views
0K+
Total Online Video Views
0M+
Investor Impressions
Client Testimonial
"Market One has been very helpful to Millennial Potash. The video content has allowed us to reach segments of our potential investors that we haven't been able to in the past and distill lengthy news releases into small, bite-sized information pieces so investors can understand the crux of the matter."
Chairman, Director — Millennial Potash Corp.
WATCH THE VIDEO TESTIMONIAL
