Mining
The Problem
Key question: How can Market One design personalized marketing strategies and messaging that resonate with the specific mining investment climate and the distinct developmental stages of three individual companies?
SOCIAL MEDIA
Japan Gold
Market One employed customized graphics and shareable posts to highlight Japan Gold’s social and economic contributions. Introducing unique hashtags, we guided investors to discover valuable content and build confidence in the mining industry’s resurgence. Additionally, link-click advertising campaigns successfully attracted new investors and generated interest in Japan Gold’s major press releases.
RESULTS
6000
TOTAL FOLLOWERS
4,602
web traffic increase
232,280
investor impressions
EDITORIAL
Silver X Mining
Market One boosted Silver X’s visibility by publishing two content pieces on top Canadian media platforms, highlighting their ambitious drilling programs and their readiness to leverage the rising silver demand. Additionally, we enhanced exposure by promoting the articles across Market One and Silver X’s social media channels.
RESULTS
8,641
articles views
1.65
investor impressions
VIDEO
Trigon Metals
Market One boosted Trigon Metals’ visibility by distributing their videos on their social media and YouTube platforms. They emphasized the flagship Kombat Mine in Namibia and the successful transition from a developer to a producer. Utilizing Market One’s video services, they conducted a one-minute interview with Trigon Metals’ CEO and created an Investor Update video for effective investor engagement.
RESULTS
3.9
broadcast views
240
total video views
