Mining
The Problem
Key question: How can Market One design personalized marketing strategies and messaging that resonate with the specific mining investment climate and the distinct developmental stages of three individual companies?
SOCIAL MEDIA
Japan Gold
Market One employed customized graphics and shareable posts to highlight Japan Gold’s social and economic contributions. Introducing unique hashtags, we guided investors to discover valuable content and build confidence in the mining industry’s resurgence. Additionally, link-click advertising campaigns successfully attracted new investors and generated interest in Japan Gold’s major press releases.
RESULTS
6000
+
TOTAL FOLLOWERS
4,602
web traffic increase
232,280
investor impressions
EDITORIAL
Silver X Mining
Market One boosted Silver X’s visibility by publishing two content pieces on top Canadian media platforms, highlighting their ambitious drilling programs and their readiness to leverage the rising silver demand. Additionally, we enhanced exposure by promoting the articles across Market One and Silver X’s social media channels.
RESULTS
8,641
articles views
1.65
M
investor impressions
VIDEO
Alaska Silver
Market One boosted Alaska Silver’s (formerly Western Alaska Minerals) visibility through a strategic video campaign featuring their CEO. A one-minute segment was broadcast on BNN Bloomberg, Canada’s largest investment news platform, with an extended version published on BNN Bloomberg’s online platform and distributed across YouTube and social media. The video highlighted the company’s compelling investment case, reinforcing its unique position among junior explorers and driving effective investor engagement.
RESULTS
3.9
M
broadcast views
133
K+
total video views
