Seeking an all-encompassing investor campaign to create awareness and generate excitement, Northern Empire desired to showcase the company’s Sterling Gold Project in Nevada through a coordinated digital and broadcast tv consolidated marketing push.
A Unified Investor Campaign Helping Lead to Northern Empire’s Acquisition
Key question: How can we spread Northern Empire’s message to a diverse capital-markets focused audience that reaches the traditional investor and those familiar with the digital media landscape?
Northern Empire leveraged our signature Market One Minute segment and had their CEO interview on BNN Bloomberg. The piece was aired numerous times during market and non market hours that brought in viewers from all over Canada.