Seeking an all-encompassing investor campaign to create awareness and generate excitement, Northern Empire desired to showcase the company’s Sterling Gold Project in Nevada through a coordinated digital and broadcast tv consolidated marketing push.
Mining
A Unified Investor Campaign Helping Lead to Northern Empire’s Acquisition
The Problem
Key question: How can we spread Northern Empire’s message to a diverse capital-markets focused audience that reaches the traditional investor and those familiar with the digital media landscape?
SOCIAL MEDIA
Northern Empire
Market One created Facebook, Twitter, and LinkedIn channels from scratch and applied a philosophy of tailored social media graphics, concise messaging, and successful highlighting of core ideas will bring the brand forward in the marketplace, as well as increase shareholder value.
RESULTS
3
total followers (over 1 year span)
40
investor impressions
EDITORIAL
Market One published a content piece about Northern Empire’s newly acquired Sterling Property across Canada’s largest media platforms, including BNN Bloomberg and Financial Post.
RESULTS
5,995
total articles views
2.7
investor impressions
VIDEO
Northern Empire leveraged our signature Market One Minute segment and had their CEO interview on BNN Bloomberg. The piece was aired numerous times during market and non market hours that brought in viewers from all over Canada.
RESULTS
1.3
views
