TAG Oil is a Canadian-based international oil and gas exploration company aiming to establish itself as a market leader in developing and exploring unconventional oil plays to attract long-term investors.
Diversified
TAG OIL: WINNING INVESTOR STRATEGY RESULTS IN 3.9M BROADCAST VIEWS
The Challenge
Video
TAG Oil partnered with Market One to reach actively trading retail investors through a strategic blend of digital media and broadcast TV. By distributing CEO-focused video content using strategic social media targeting on LinkedIn, X, and Facebook, and securing placements on leading investment publications in North America, BNN Bloomberg and Benzinga, we effectively amplified key milestones and positioned TAG Oil’s CEO as a thought leader. This multi-platform approach generated strong engagement from retail investors focused on the oil & gas space and boosted visibility around the company’s fracking operations and upcoming flow tests.
Editorial
To reach a diverse North American capital-markets-focused audience, TAG Oil worked with Market One to publish an online article highlighting its unconventional fracking approach and upcoming horizontal well testing. The piece was featured on Benzinga, a leading US investment publication, and Kitco, the world’s largest base metals news site. The article was also shared across Market One’s social media channels, which boast a combined audience of 54,000+ North American retail-investor-focused followers, generating strong visibility around the company’s value potential.
